Lauren Ullmann, Graphic Designer
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West Coast Forecasting

 

WEST COAST FORECASTING

A series of bi-annual publications highlighting the influential trends expected to emerge in West Coast fashion.

 

1. Trend Dossier

A comprehensive guide to the diverse womenswear markets, with clear-cut direction in leading trends, product development and floor-planning.

 

2. Seasonal Outlook

A concise edit of trend stories anticipated to dominate the industry. Essential palette and silhouette inspirations stem from the ahead-of-the-curve European runways.

 

3. First LA

An acute focus on the ever-evolving contemporary market. Category-specific trend and item focus materialize through extensive market R&D.