private label development
The evolution of a brand—from blank slate to look book—preparing a private label for discussions with designer showrooms and large-scale retailers.
1. brand exploration, luxury knitWEAR
STEP 1 OF 4: Identify a story that evokes the desired tone of the brand and collection.
2. name exploration, "urban bliss"
STEP 2 OF 4: Select a name that complements the established brand message.
3. LOGO EXPLORATION, "flow + VINE"
STEP 3 OF 4: Create a logomark and adopt a palette that manifests the brand narrative.
4. LOOK BOoK
STEP 4 OF 4: Design a look book capturing the essence of the newly manufactured line.
